sAm aNd I was founded by Brisbane based mother of three, Michelle Parker. Michelle has a strong background in retail management including the long-term ownership and management of a successful retail outlet. sAm aNd I was created as a result of Michelle’s desire to spend more time with her children, whilst maintaining a successful career and combining this with her love of fashion. It was Michelle’s vision to offer a range of children’s pyjamas and lounge wear to reflect a style that is both original and unique. It was also important that it was offered in a convenient shopping environment that busy people could access at their leisure in the comfort of their own home.

sAm aNd I is an acronym from Michelle and husband Steve’s three children, Samuel, 11, Alexander, 13 and Mia, 6. This seemed the most fitting tribute since her children were her inspiration.

Michelle is delighted to be able to share the enjoyment of her range of pyjamas with others after many years of watching her children and the children of her friends and relatives grow up wearing her designs.